Strategic Marketing

by Graeme Drummond, John Ensor, Ruth Ashford

Book Overview

The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students.

A clear, comprehensive and user-friendly text it provides an unrivalled digest...

• Format: Hardcover
• Language: English
• ISBN: 075068271X
• ISBN13: 9780750682718
• Release Date: December 2007
• Publisher: Routledge
• Length: 348 Pages
• Weight: 2.10 lbs.
• Dimensions: 0.8" x 7.4" x 9.6"