Skip to content
Scan a barcode
Scan
Paperback Strategic Marketing Management (RLE Marketing) Book

ISBN: 1138982970

ISBN13: 9781138982970

Strategic Marketing Management (RLE Marketing)

Select Format

Select Condition ThriftBooks Help Icon

Recommended

Format: Paperback

Condition: New

$63.86
50 Available
Ships within 2-3 days

Book Overview

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing 'mix', the interrelated nature...

Customer Reviews

0 rating
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured