Strategic Marketing Management

by Julian W. Vincze, Carol H. Anderson, Julian Anderson, Carol H.; Vincze, et al.

Anderson and Vincze prepare students to recognize, embrace, and manage change by focusing on higher-level strategic issues and decision making in marketing management. The Second Edition features an... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0618338071
• ISBN13: 9780618338078
• Release Date: January 2003
• Publisher: Houghton Mifflin
• Length: 863 Pages
• Weight: 4.08 lbs.
• Dimensions: 1.6" x 8.2" x 10.3"

Customer Reviews

Amazing Strategies

Well for starters, i had thought that the book will be a drag like all the other marketing stuff,but when i actually got reading through it i realised that it is very interesting. The authors clear all the concepts of marketing so clearly, that once u finish a chapter, it is kinda engraved in ur mind,and this is possible because of all the great examples that they give in addition to the start of chapter case and end of chapter case. The cases at the beginning and the end are the kind that other authors must def try and include in their material. They start of with a case that explains you what happenns with a company and then they explain the concepts in the chapter adn the end case permanently fixes the concept in your head..Overall a great Read!!! highly recommended