Strategic Marketing Management

by Alexander Chernev

Book Overview

This book offers a comprehensive framework for strategic marketing planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1936572192
• ISBN13: 9781936572199
• Release Date: June 2014
• Publisher: Cerebellum Press
• Length: 284 Pages
• Weight: 1.18 lbs.
• Dimensions: 0.8" x 7.5" x 9.1"