Strategic Marketing Management

by Alexander Chernev

Book Overview

This book offers a comprehensive framework for strategic marketing planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0982512635
• ISBN13: 9780982512630
• Release Date: January 2009
• Publisher: Brightstar Media, Inc.
• Length: 283 Pages
• Weight: 1.18 lbs.
• Dimensions: 0.6" x 9.3" x 7.5"