Strategic Marketing Management - Theory and Practice

by Alexander Chernev

Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. The discussion of marketing theory is complemented by a set of practical...

• Format: Hardcover
• Language: English
• ISBN: 1936572583
• ISBN13: 9781936572588
• Release Date: January 2019
• Publisher: Cerebellum Press
• Length: 522 Pages
• Weight: 3.08 lbs.
• Dimensions: 1.1" x 8.3" x 10.8"