Strategic Marketing Management - The Framework, 10th Edition

by Alexander Chernev

Book Overview

Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. In addition to theory, this book offers a set of practical tools that enable managers to apply...

• Format: Paperback
• Language: English
• ISBN: 1936572591
• ISBN13: 9781936572595
• Release Date: January 2019
• Publisher: Cerebellum Press
• Length: 320 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.7" x 7.5" x 9.3"