Strategic Marketing Management

by Richard M.S. Wilson and Colin Gilligan

Book Overview

Where are we now? Where do we want to be? How do we get there? Which way is best? And how can we ensure arrival?

Strategic Marketing Management earned its place as a classic textbook by building marketing strategy around a few simple questions. This immediately accessible structure has long made it the go-to textbook for intelligent marketing students that want to take a strategic view of marketing's core principles.

This book also...

• Format: Paperback
• Language: English
• ISBN: 1138775207
• ISBN13: 9781138775206
• Release Date: December 2050
• Publisher: Routledge
• Length: 600 Pages

Customer Reviews

Very good for academic studies

This book is recommended for acadmic studies, due to its multi-aspect perspectives. It offers wide understanding of marketing and business strategic thinking. Offers good value for money. Hillel Avihai (Ph.D.)