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Hardcover Strategic Marketing Management Cases W/Excel Spreadsheets Book

ISBN: 0072514825

ISBN13: 9780072514827

Strategic Marketing Management Cases W/Excel Spreadsheets

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Format: Hardcover

Condition: Good

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Book Overview

Presenting a collection of approximately 45 cases, this casebook focuses on decision-making, and addresses the challenges facing marketing managers. It is organized to reflect the priorities of a... This description may be from another edition of this product.

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Market orientation, target market & strategies

This casebook has a decision-making focus and addresses the challenges facing marketing managers today by reflecting priorities of a marketing manager: market orientation, growth strategies and target market strategies.
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