Strategic Marketing Management Cases W/Excel Spreadsheets

by Charles W. Lamb Jr.

Presenting a collection of approximately 45 cases, this casebook focuses on decision-making, and addresses the challenges facing marketing managers. It is organized to reflect the priorities of a... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0072514825
• ISBN13: 9780072514827
• Release Date: September 2001
• Publisher: Irwin/McGraw-Hill
• Length: 696 Pages
• Weight: 2.75 lbs.
• Dimensions: 1.0" x 8.0" x 10.0"

Customer Reviews

Market orientation, target market & strategies

This casebook has a decision-making focus and addresses the challenges facing marketing managers today by reflecting priorities of a marketing manager: market orientation, growth strategies and target market strategies.