Strategic Marketing Management Cases (The Irwin/Mcgraw-Hill Series in Marketing)

by David W. Cravens

Book Overview

Focusing on the major decision-making challenges facing marketing managers in the late 1990s, this text's cases include a broad range of companies. It reflects marketing management priorities: market... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0072429461
• ISBN13: 9780072429466
• Release Date: January 2001
• Publisher: Mcgraw-Hill (Tx)
• Length: 685 Pages
• Weight: 2.80 lbs.

Customer Reviews

Market orientation, target market & strategies

This casebook has a decision-making focus and addresses the challenges facing marketing managers today by reflecting priorities of a marketing manager: market orientation, growth strategies and target market strategies.