Strategic Marketing Management: A Means-End Approach

by Mark E. Parry

Book Overview

Positioning a brand and managing a brand posistion over time is central to the success of an organization. In this guide the author Mark E. Parry describes the key principles that should guide... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0071372229
• ISBN13: 9780071372220
• Release Date: December 2001
• Publisher: McGraw-Hill Companies
• Length: 256 Pages
• Weight: 1.21 lbs.
• Dimensions: 1.1" x 6.2" x 9.2"