Strategic Marketing Management: A Business Process Approach

by Luiz Moutinho and Geoff Southern

Book Overview

Adopting a process-based approach that draws heavily on Business Process Re-Engineering (BPR), this book integrates marketing with other aspects of management such as strategy, organizational theory,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1844800008
• ISBN13: 9781844800001
• Release Date: November 2009
• Publisher: Cengage Learning
• Length: 490 Pages
• Weight: 2.35 lbs.
• Dimensions: 0.9" x 7.7" x 10.1"