Strategic Marketing in Library and Information Science

by Irene Owens and Linda S Katz

Combine marketing and strategic planning techniques to make your library more successful With cutting-edge research studies as well as theoretical chapters that have not been seen before in the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0789021439
• ISBN13: 9780789021434
• Release Date: September 2003
• Publisher: Routledge
• Length: 266 Pages
• Weight: 1.08 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"