Strategic Marketing in Fragile Economic Conditions

by Irene Samanta and Samanta

In a time of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically analyze their position in the market... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1466662328
• ISBN13: 9781466662322
• Release Date: June 2014
• Publisher: Business Science Reference
• Length: 300 Pages
• Weight: 2.40 lbs.
• Dimensions: 0.8" x 8.5" x 11.0"