Strategic Marketing for the C-Suite: A Review of the Research Literature and Its Relevance to Senior Executives

by David Midgley and David F. Midgley

Strategic Marketing for the C-Suite examines the relevance of academic research to the most senior levels of the marketing profession, the chief marketing officer (CMO), and the interests of their... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1680830562
• ISBN13: 9781680830569
• Release Date: October 2015
• Publisher: Now Publishers
• Length: 214 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"