Strategic Marketing for Success in Retailing

by A. Coskun Samli

Book Overview

Very little of marketing theory and knowledge has made its way into retailing practice, but its value in making profitable and effective retailing decisions is unquestioned. Samli, drawing upon three decades of experience and recognition as an expert in marketing research, offers retailing professionals and those who aspire to retailing careers a foundation for understanding what marketing theory is and how it can be linked successfully and profitably...

• Format: Paperback
• Language: English
• ISBN: 1567201865
• ISBN13: 9781567201864
• Release Date: September 1998
• Publisher: ABC-CLIO, LLC
• Length: 416 Pages
• Weight: 0.55 lbs.
• Dimensions: 9.0" x 6.5" x 9.6"