Strategic Marketing for Nonprofit Organizations

by Philip Kotler and Alan R. Andreasen

Book Overview

Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. KEY TOPICS: Its coverage... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 013041977X
• ISBN13: 9780130419774
• Release Date: January 2002
• Publisher: Prentice Hall
• Length: 536 Pages
• Weight: 2.70 lbs.
• Dimensions: 1.0" x 6.9" x 9.7"

Customer Reviews

Very good service

The book is used but in a very good condition, the delivery time was as I expected, everything on this order has good. Definitely I recommend this seller. And If you're looking for this kind of Marketing book, for me it's one of the best for Non-profits organizations.

Great Nonprofit Marketing Text!

This book was required by my college professor, and I enjoyed reading it. It is very easy to read and very enjoyable as well. Excellent examples, and well laid out material. The course was very good as well. If you want a good introductory book about marketing services for a Nonprofit Organization then consider this one.