Strategic Marketing for Libraries: A Handbook

by Elizabeth J. Wood and Victoria L. Young

Strategic Marketing for Libraries is a straightforward discussion of the full range of marketing concepts and tools applied to various types of libraries including public, special, and academic. Wood does an excellent job of explaining complicated marketing concepts and providing real-life examples. RQ

This handbook on planning and marketing is recommended as a guide for library managers in academic, public, and special libraries,...

• Format: Hardcover
• Language: English
• ISBN: 0313244057
• ISBN13: 9780313244056
• Release Date: February 1988
• Publisher: Libraries Unlimited
• Length: 229 Pages
• Weight: 1.11 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"