Marketing for Health Care Organizations

by Philip Kotler, Robert J. Stevens, Joel Shalowitz

Book Overview

A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0135575621
• ISBN13: 9780135575628
• Release Date: December 1986
• Publisher: Prentice Hall
• Length: 545 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.2" x 6.4" x 9.3"

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