Strategic Marketing Decisions in Global Markets

by Isobel Doole and Robin Lowe

The focus of this text is on strategic marketing decision making in a global context. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 184480142X
• ISBN13: 9781844801428
• Release Date: September 2004
• Publisher: Cengage Learning
• Length: 343 Pages
• Weight: 2.00 lbs.
• Dimensions: 0.8" x 8.5" x 10.7"