Strategic Marketing Decision-Making Within Japanese and South Korean Companies

by Peter R.J. Trim, Peter Trim, Yang-Im Lee, et al.

This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations...

• Format: Paperback
• Language: English
• ISBN: 1843344696
• ISBN13: 9781843344698
• Release Date: December 2008
• Publisher: Chandos Publishing
• Length: 364 Pages
• Weight: 1.13 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"