Strategic Marketing: Creating Competitive Advantage

by John Ford, Douglas West, Essam Ibrahim

Suitable for both undergraduate and postgraduate marketing students, Strategic Marketing examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking.

• Format: Paperback
• Language: English
• ISBN: 0199273987
• ISBN13: 9780199273980
• Release Date: June 2006
• Publisher: Oxford University Press, USA
• Length: 552 Pages
• Weight: 2.65 lbs.
• Dimensions: 1.0" x 9.6" x 7.4"