Strategic Marketing

by Douglas West, John Ford, Essam Ibrahim, et al.

Book Overview

The second edition of Strategic Marketing examines the key aspects of traditional marketing strategy and provides an assessment and synthesis of recent thinking. Drawing on Porter's strategic-analytic... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 019968409X
• ISBN13: 9780199684090
• Release Date: April 2015
• Publisher: Oxford University Press, USA
• Length: 600 Pages
• Weight: 2.45 lbs.
• Dimensions: 0.9" x 7.4" x 9.6"