Strategic Marketing Communications: A Systems Approach to IMC

by M. Joseph Sirgy

Strategic Marketing Communications: A Systems Approach to IMC is a textbook written for advanced students (both undergraduate and graduate students) majoring in marketing, marketing communications,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1592602843
• ISBN13: 9781592602841
• Release Date: August 2006
• Publisher: Atomic Dog Publishing
• Length: 448 Pages
• Weight: 2.15 lbs.
• Dimensions: 0.7" x 8.4" x 10.9"