Strategic Marketing and the Future of Consumer Behaviour: Introducing the Virtual Guardian Angel

by W. Fred Van Raaij and Theo B.C. Poiesz

The authors of this book reconsider the dominant marketing paradigm in the context of a contemporary market in which marketing developments increasingly restrict the effectiveness of marketing... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1843767724
• ISBN13: 9781843767725
• Release Date: February 2008
• Publisher: Edward Elgar Publishing
• Length: 240 Pages