Strategic Marketing: An Applied Approach

by Karel Jan Alsem and Dick R. Wittink

This text is designed as a stand alone text in a Marketing Strategy course with a focus on building customer value through the firm's marketing activities. The author aims to indicate the specific... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0073025860
• ISBN13: 9780073025865
• Release Date: July 2006
• Publisher: Irwin/McGraw-Hill
• Length: 324 Pages
• Weight: 1.83 lbs.
• Dimensions: 0.7" x 8.2" x 10.1"