Strategic Market Relationships: From Strategy to Implementation

by Bill Donaldson and Tom O'Toole

Strategic Market Relationships, 2nd Edition develops the reader's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis...

• Format: Paperback
• Language: English
• ISBN: 0470028807
• ISBN13: 9780470028803
• Release Date: May 2007
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.6" x 7.4" x 9.2"