Strategic Management: A Fresh Approach to Developing Skill, Knowledge and Creativity

by Adrian Woods and Paul Joyce

Strategic management continues to grow in popularity in both universities and business schools. The reason for the discipline's success is that it works: this is reflected in how widely it has become established in all sectors of the global economy. This book reflects the new directions that strategic management is taking internationally. The text has been specially designed to help students develop insights that they can use to make sense of the...

• Format: Paperback
• Language: English
• ISBN: 0749435836
• ISBN13: 9780749435837
• Release Date: August 2001
• Publisher: Kogan Page
• Length: 578 Pages
• Weight: 2.76 lbs.
• Dimensions: 1.3" x 7.5" x 9.6"