Strategic Management

by David C. Asch and Cliff Bowman

This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.

• Format: Paperback
• Language: English
• ISBN: 0333387651
• ISBN13: 9780333387658
• Release Date: June 1987
• Publisher: Red Globe Press
• Length: 407 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"