Strategic Management of Technological Innovation

by Melissa A. Schilling

Book Overview

Analyze. Formulate. Implement. Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0078029236
• ISBN13: 9780078029233
• Release Date: October 2012
• Publisher: McGraw-Hill Education
• Length: 336 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.6" x 7.3" x 9.0"

Customer Reviews

Great, great book.

We used this book as a supplement in a Management of Technology class at UPenn and it was a great reading. The examples are diverse and perfect for discussion. Definitely a necessary supplement for any management curriculum.

Very good book

This is a very easy to read and understand textbook that provides great case examples to apply the theory principles utilized.

The most usable book on the subject

I have studied the subject at postgraduate level and read several books on this topic but this one is the handiest and the one with more usable tools. I would suggest it to anyone interested in the pratical aspects of technology management.

Strategic Management of technological Innovation by Melissa Schilling

This is an excellent book which is a class text for a paper toward my Professional Masters degree in ICT here in New Zealand at lincoln University. It is interesting and I find it very relevent for my job as director of Lab-tek International ltd. Melissa Schilling has made a tremendous contribution to our education by compiling and writing this book.

Concise writing with excellent, practical examples

Schilling has prepared a great book to be be used in any strategic management class. As a student using this book within a strategic management class at Southern Polytechnic State University, I enjoyed the short chapters that were introduced with practical real-word case studies. Her end-of-chapter summaries were also appreciated. Students at a technical university will enjoy the case studies relating to the PalmOne, Dell, Nokia, etc. Despite the fact that chapters were short in no way implies that her content was ineffective. On the contrary, her ability to concisely write the content was very much appreciated. No fluff; just the facts. I believe students will appreciate this approach and enjoy using a book of this nature in any strategic management class.