Strategic Management of E-Business

by Peter Marshall and Judy McKay

Strategic Management of e-Business presents the established models of strategic management and their sustainability to the e-commerce environment. The text discusses the strategic management of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0470802928
• ISBN13: 9780470802922
• Release Date: February 2004
• Publisher: Wiley
• Length: 384 Pages