Strategic Management in Action

by Mary Coulter and Mary A. Coulter

Book Overview

The strategic management text that effectively integrates strategy theory and strategy practice. KEY TOPICS: Introducing the Concepts; The Context of Managing Strategically; Assessing Opportunities... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131446800
• ISBN13: 9780131446809
• Release Date: January 2004
• Publisher: Prentice Hall
• Length: 350 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.6" x 7.9" x 9.9"

Customer Reviews

Good textbook

This is a pretty good textbook that covers the basics of corporate management from a strategic viewpoint. The language is clear and understandable if not concise.

How Win the War?

The competition among companies in the same industry is like a war? How your going to win this war? This book will teach you that how top managers should do Internal and External Analysis, and how to implement them. As your company design new strategy, your employess should put those strategies in action and also as you move you must evaluate your strategy and vary to situation you must change it. Also you will learn how to apply porters five forces model to your company. In conclusion, I will review this text book as an outstanding book and I recomend it to anyone who is interested to learn about strategic management. Regards, Alireza Bialayesh

Always alert!

The mind of the businessman should be very similar to hunter 's attitude. Never satisfied and always searching new challenges, the successful by itself is never a goal, but only a simple step in the process. Interesting testimonial book around the experiences in the gradually most exigent and complex activity: the management in the actual times.