Strategic Management for Tourism, Hospitality and Events

by Nigel Evans

Book Overview

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.

Among the new features and topics included in this third edition are:

New...

• Format: Paperback
• Language: English
• ISBN: 1138345946
• ISBN13: 9781138345942
• Release Date: August 2019
• Publisher: Routledge
• Length: 814 Pages
• Weight: 4.45 lbs.
• Dimensions: 1.6" x 7.5" x 9.6"