Strategic Management for Hospitality AND Travel: Today and Tomorrow

by Owen Davies, Frederick Demicco, Marvin J. Cetron

New Publication Now Available! The world of hospitality and travel is rapidly changing. Sudden changes in the external environment can have an enormous impact literally overnight. Strategic Management for Hospitality & Travel: Today and Tomorrow focuses on strategy for companies during a time of prosperity and uncertainty. Written in an entrepreneurial and an environmental-scanning approach, this NEW title helps students learn to read and interpret...

• Format: Paperback
• Language: English
• ISBN: 152490757X
• ISBN13: 9781524907570
• Release Date: April 2019
• Publisher: Kendall Hunt Publishing
• Length: 416 Pages
• Weight: 2.30 lbs.
• Dimensions: 9.8" x 1.0" x 8.0"