Strategic Management Concepts

by Mark J. Kroll and John A. Parnell

Integrates academic theory with business practices in strategic management. Illustrating concepts with examples from progressive global organizations, the text features application-oriented cases. It... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0136316239
• ISBN13: 9780136316237
• Release Date: November 1997
• Publisher: Prentice Hall
• Length: 318 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.6" x 8.0" x 10.0"

Customer Reviews

Strategic Management --For the Student or Non-Student

The university I teach for uses this book. It is an "easy to complex" book which is perfect for the classroom or for the manager who wants to improve his or her strategic management skills in the comfort of their reading room. The strategic management model developed by the authors is easy to follow--and remember--to include the many connections it makes with external and internal analysis. I am most impressed with the authors' coverage of leadership, organizational structure, and culture. Not only will you learn the basics of strategic management--but it is a quick read and includes some outstanding case study's to reenforce the learning. A great read.