Strategic Management Concepts and Cases: A Competitive Advantage Approach

by Fred R. David

Book Overview

In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0132664232
• ISBN13: 9780132664233
• Release Date: January 2012
• Publisher: Pearson Education
• Length: 657 Pages
• Weight: 3.50 lbs.
• Dimensions: 1.0" x 8.8" x 10.9"

Customer Reviews

Strategic Management...Best Buy

Many people purchased the hardcover of this book and paid twice as much for a hard cover and some color pages. I am thrilled to have been able to find a book that was less than a hundred bucks for the first time in a long while. This is also the last book that I have to purchase in order to finish up on a degree. Great book, Thanks.

Strategic Management: Concepts and Cases (11th Edition)

I am very pleased with the purchase of this book. I feel it will be perfect for the course I am taking.

Good book

Easy reading, good explanations of basic concepts and up to date scenarios in real world.

A good book, but not spectacular

This is a good, step-by-step book for strategic management.It lays out the steps very well, but it could use a bit more information.The financial ratios section could use more information, and the case studies are often unequal in the types of information that they carry. This makes it difficult to do competitor comparisons.How do you rank a company's workers policy when only one case has information on it and the other does not? You cannot simply discount such information when it could be an important competitve factor.Essentially, this is a good book for teaching you a process, but it could use some work on giving you more details.

Strategic Management: Concepts & Cases

It is a helpfull book, especially for anyone who deal with the strategy formulation. This book provide some valuable tools for analyzing the organization's environment, both external and internal, which is something special with this book that make it different with the other.