Strategic Management: Competing in the Global Information Age, 8e

by Lester A. Digman

Strategic Management is a modular textbook for a MBA-level course in strategic management and business policy. The strategy and policy fields have undergone significant changes during the past few years; those changes'both in substance and process'are incorporated in this text, which reflects both the academic and practitioner state of the art in these fields. Students are shown how to perform strategy formulation, implementation, and control, rather...

• Format: Paperback
• Language: English
• ISBN: 0759350442
• ISBN13: 9780759350441
• Release Date: July 2005
• Publisher: Custom Pub. Co.
• Length: 678 Pages