Strategic Management: Cases

by Fred R. David

Book Overview

Utilizing a conversational style, this revised study of strategic management has a practitioner-oriented perspective, and is provided with numerous experiential exercises and up-to-date cases. Like... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131871307
• ISBN13: 9780131871304
• Release Date: January 2006
• Publisher: Prentice Hall
• Length: 393 Pages
• Weight: 1.67 lbs.
• Dimensions: 0.6" x 8.0" x 9.9"

Customer Reviews

Geart Foundation for Sucess

I found this text to be loaded with information on how to prepare any business major for the real world of strategic planning, management and implementation. It is easy to understand and has some great examples.

Deeply and updated cases on strategy

Very good book, comprehending cases for many global and local industries, small and big companies, with sales risisng or declining, facing pressure from substitutes, intense rivalry and demanding customers.Summary of the Industry situation are helpful guides to solve the cases with the financial statements, frequently included, helping to provide deeper data.