Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods

by Susanne Royer

Book Overview

This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.

• Format: Paperback
• Language: English
• ISBN: 0415652006
• ISBN13: 9780415652001
• Release Date: November 2012
• Publisher: Routledge
• Length: 256 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"