Strategic Management and Business Policy: Entering 21st Century Global Society

by J. David Hunger and Thomas L. Wheelen

Provides insights into contemporary and traditional managment topics, from competitive strategy and industry analysis to business trends and ethics. International issues are integrated throughout,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0201615436
• ISBN13: 9780201615432
• Release Date: January 1999
• Publisher: Addison Wesley Longman
• Length: 1 Pages
• Weight: 4.28 lbs.
• Dimensions: 1.7" x 8.2" x 10.2"

Customer Reviews

Already within the text

All cases in this book are already within the hardcover text. I wasted my money. The actual cases within this text are great ones though, because they really require the reader to think about several aspects of business.

Text Book

This was a text book assigned to a class in graduate school. I found it informative with how companies develop strategic plans, and how these plans may change. When writing case studies, this book provided me with much insight on how business, boardrooms, senior management, and all company employees contribute their part to operating a successful company.

Common sense for those that know business concepts well...

Although one may learn new terms, most of the concepts laid out in this book are fairly common sense, if you've had any type of job in your life where you had to do payroll, forcast sales, or any other "strategic" processes of doing business. This is not to talk down at the book....it is an excellent book that covers the topic(s) that it set out to quite well. In the real business world, you would always try to figure out the most cost effective way to increase profits, decrease costs, and simultaneously maintain workplace efficiency. I didn't really need a textbook to tell me that. I originally bought this book on the advice of bain4weeks.com which recommended this as the text of choice to successfully test out of the Excelsior College Exam ECE Business Policy and Strategy. While I merely scanned through a few of the pages, I ended up getting a "B" on what was supposed to the the "capstone" business degree class. The test was all essay response, which made it sound hard, but to be honest, it was probably one of the easiest tests I've taken. It took all 3 hours, but it was kind of hard to fail that exam. AS LONG AS you put something down for an answer, and it made sense to the senario. It was very open-response and more or less asked for your opinion on the best way to solve the particular case study. I strongly recommend anyone wishing to get 3 required upper level semester credits in Business Policy/Strategy to register NOW for that ECE exam; it will be discontinued in Sept 2004. Grab the Strategic Management book if you feel you'll need a good review of what would be unfamiliar business concepts for you. TECEP does have a version of the Business Policy test as well . But I'd try to take the Excelsior version while I can. outlines the whole credit-by-examination process and how to finish your degree a lot faster.

See your business as an integrated whole

I originally used an older version of this book in 1991 when I took Wheelen's class "Strategic Management and Business Policy". The value of this book is Wheelen's methods of taking all the parts of a business and integrating them into a workable whole--the physical tool to enable such a transformation is the strategic business plan. I was only 20 when I read this book, and I was awestruck.This was the most valuable book I read in college.