Strategic Management and Business Analysis

by Wyn Jenkins and David Williamson

Book Overview

How can managers analyze their current and future business strategies? This textbook introduces the fields of business analysis and strategic management to provide students with an understanding of the key questions that need to be asked to understand an organization's options.

The second part of the book provides tools and techniques to help organize and improve corporate strategy. Uniquely, the authors provide resources to assess aspects...

• Format: Paperback
• Language: English
• ISBN: 1138817651
• ISBN13: 9781138817654
• Release Date: December 2015
• Publisher: Routledge
• Length: 310 Pages
• Weight: 1.23 lbs.
• Dimensions: 0.7" x 7.4" x 9.7"