Strategic Management: An Analytical Introduction

by Edward Lea, Brian Kenny, George A. Luffman, et al.

Strategic Management is a new and up to the minute text and cases book for students of strategy based on combined new editions of the highly successful, Business Policy and Cases in Business Policy . Including six new chapters and an extensive selection of new cases, Stategic Managemnent retains the consise and accessible approach of the previous editors of the text and cases. The text is designed to give a clear and attractive introduction to the...

• Format: Paperback
• Language: English
• ISBN: 0631201041
• ISBN13: 9780631201045
• Release Date: August 1996
• Publisher: Wiley-Blackwell
• Length: 512 Pages
• Weight: 1.99 lbs.
• Dimensions: 1.2" x 6.6" x 9.6"