Strategic Management: A Methodological Approach

By Alan J. Rowe

Book Overview

The revised edition of this book now contains discusson of time-based competition versus cost-based competition, new coverage of total quality management, value-based strategies, concurrent design and manufacturing. It also looks at the application of expert systems as a strategic support tool.

• Format: Hardcover
• Language: English
• ISBN: 020158638X
• ISBN13: 9780201586381
• Release Date: January 1994
• Publisher: Addison Wesley Longman
• Length: 1040 Pages
• Weight: 3.65 lbs.
• Dimensions: 1.9" x 7.6" x 9.4"

Customer Reviews

The best practical strategic management book available

This book will teach and train you to become a world class strategic management consultant using the BCG methodology. A very practical book!!

It,s excellent for metodogical vision of strategic.

Cases and techniques about management strategic. Knowledges about techiques from Boston Consulting Group. Examples for each chapter.