Strategic Internet Marketing

by Tom Vassos

With the increasing number of companies doing business on the Internet, marketing professionals are looking for cutting-edge Internet marketing strategies. This complete guide provides expert advice... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0789708272
• ISBN13: 9780789708274
• Release Date: January 1996
• Publisher: Que
• Length: 337 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.9" x 7.4" x 9.1"

Customer Reviews

Excellent !!!

I have done some research in this field and have found this book to be an invaluable resource in my studies. I highly recomend this book to anyone with an Internet based business or Web advertising strategy.

A valuable tool for professionals and those aspiring to be!

Not only was this book an exceptional tool for the classroom, it had a practical and relevant usability to virturaly any and all aspects of business marketing as well. If possible, I would have rated this book beyond the available 5 star rating. Not only do I expect to get an A in my class, I have already been given a job as a result of my ability to use the information contained in this book. Thank you Tom Vassos!

A helpful, easy to read book on Internet Marketing

This was a very helpful book on using the Internet as a Marketing tool. The author has written this book in a way that will help computer users of all skill levels easily understand how to be successful in using the Internet. This is one of the best computer books that I have read.

Overall it was an informative and interesting book.

I am currently taking an Internet class where my professor has chosen this particular book. After going through all 15 Chapters I feel that this particular book is not only informative,but a great way to learn what really works when comes to creating your own-line business. Tom Vassos wrote a book that any one can learn from including the person who is afraid of computers. I really liked this book and this will be one book I won't sell back to the University book store. It will stay on my book shelf and be of future refernce to me. Thanks :)

It was easy to understand and offered valuable information.

This book would be a good starting place for anyone who is interested in marketing on the Internet. The book was valuable to me personally because it was easy to read, offering subheadings and bullets throughout to direct you to important topics. Also, the book did a good job of explaining simple topics that some people may think everyone should already know. With as little Internet vocabulary knowledge as I had, I successfully made it through the book with minimal problems.