Strategic Innovation: Casebook

by Charles Baden-Fuller, Martyn Pitt, C.W.F. Baden-Fuller

This collection of cases provides a sample of strategic innovation in action. The cases chosen illustrate a variety of innovative possibilities in different sectors. Each of the firms described has... This description may be from another edition of this product.

• Format: Mass Market Paperback
• Language: English
• ISBN: 0415128706
• ISBN13: 9780415128704
• Release Date: October 1995
• Publisher: Routledge
• Length: 461 Pages