Strategic Foresight: A New Look at Scenarios

by Alfred A. Marcus

Scenario planning is the principles, methods, and techniques for looking forward into the future and trying to anticipate and influence what is to come next. This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The purpose is to shed new light on scenarios and scenario-like thinking in organizations for managers at every level within a company...

• Format: Hardcover
• Language: English
• ISBN: 0230611729
• ISBN13: 9780230611726
• Release Date: July 2009
• Publisher: Palgrave MacMillan
• Length: 209 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.8" x 6.2" x 9.1"