Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

by Alexander Kates and Eric Greenberg

Book Overview

THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING

The digital age is here--and it's developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics--each one an expert in his or her field.

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• Format: Hardcover
• Language: English
• ISBN: 0071819509
• ISBN13: 9780071819503
• Release Date: October 2013
• Publisher: McGraw-Hill Companies
• Length: 368 Pages
• Weight: 1.20 lbs.
• Dimensions: 1.3" x 6.3" x 9.3"