Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits

by John Goodman

Any organization can win more customers and increase sales if they learn to be more strategic with their customer service.

When customers complain, employees respond. The typical service model is riddled with holes. What about people and businesses who never speak up, but never come back? Learn to actively reach out, prevent problems, and resolve issues in ways that boost loyalty.

Strategic Customer Service is a data-packed...

• Format: Paperback
• Language: English
• ISBN: 1400252873
• ISBN13: 9781400252879
• Release Date: December 2024
• Publisher: Amacom
• Length: 288 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"