Strategic Customer Management: Integrating Relationship Marketing and Crm

by Adrian Payne and Pennie Frow

Book Overview

Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1107649226
• ISBN13: 9781107649224
• Release Date: May 2013
• Publisher: Cambridge University Press
• Length: 542 Pages
• Weight: 2.55 lbs.
• Dimensions: 1.1" x 7.6" x 9.5"