Strategic CSR and the eco-citizen value chain: The case of Danone

by Imane Bouterfas

The company must make strategic and intelligent decisions in favour of society, social actors and shareholders, by integrating CSR principles, which will enable it to generate social and environmental value, as well as economic value, which is necessary for the proper functioning of the company. This is achieved by determining what type of products/services to produce, in what quantity, when, where, and at what price. Because CSR, if approached strategically,...

• Format: Paperback
• Language: English
• ISBN: 6205992418
• ISBN13: 9786205992418
• Release Date: May 2023
• Publisher: Our Knowledge Publishing
• Length: 68 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"